Friday, May 8, 2009

Best of Both Worlds


My son Sacha came home the other day all excited about "half and half" day at his school.

At lunch, instead of having to make the difficult choice between pizza and chicken nuggets - on this special "half and half" day he was able to have... BOTH!

Albeit slightly smaller portions of each.

I started thinking, wouldn't life be better if we had more "half and half" days?

There's so much choice in brands today, and while sometimes I appreciate this, often it just feels like too much.

Sometimes I don't want to waste my time with these small but agonizing decisions. I want freedom from choice. I want to find a way to have both.

To be clear, I am not talking about products that combine two benefits in one like a 2-in-1 shampoo and conditioner. These are great and have their place. (I spent many years working on Pantene Pro-V 2-in-1, and I'm a fan of that brand).

I'm talking about products and services that say "can't decide? OK, here have both". In one simple purchase. Decision made. Go ahead consumer get on with the rest of your day...or in the case of my son, go join your friends at the lunch table and get on with your fun.

A great example I saw of this recently is Turkey Hill Dynamic Duos ice cream. It offers a 1.5 quart of ice cream split down the middle between two incredible flavors. This isn't your plain old vanilla/chocolate swirl. They've got flavors like Movie Night which offers half Popcorn flavor (popcorn flavored ice cream with pralines) and half Vanilla Twist (Vanilla ice-cream twisted with caramel).

These are two tempting flavors in their own right, with different flavor profiles. Now you can get them in on package. Mixing them if you are so inclined into one bowl or just digging in to different sides of the carton on different nights.

Take a look at your products and services. Are there any areas where consumers are having trouble choosing? If so, think about experimenting with giving them both.

A "half and half" approach might lead you to a "whole" lot of excited customers.

That's my point of view. What's your twist?

What are your favorite "half and half" ideas?

2 comments:

  1. One of my ideas is a restaurant full of "minis" -marketed to women. You get to order 5 minis for your dinner -things like -soup in a shot glass, mini paninis, etc. -all cute. And then desert -mini deserts like mini cupcakes, which I am obsessed with. It means more variety and less guilt. Only thing is, I hate the restaurant business, so it's not for me to execute on... I just really, really wish I could go to this restaurant. :-)

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  2. Julie@BrandTwist.comMay 11, 2009 at 5:25 PM

    Love this idea. Mini calories included? Actually that's what I love about sushi, you can get a little bit of a lot of different things. Thanks for sharing. Any takers interested in the restaurant business?

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