Sunday, April 12, 2009

Tiffin Up!


I learned a new word today. It’s Tiffin.

It’s a term from India which means “an in-between meal”. It's a ritual that originated during British rule. Workers were able to take much anticipated breaks to enjoy their tiffins which were delivered on-site in distinctive multi-compartment pails.

It got me to thinking about “Tiffining Up” brands.

In these tough economic times, what other brands could see their market share stabilize, dare we dream… even grow, with expanded usage occasions?

How about Tiffining up toothpaste? We’re all brushing twice a day (at least I hope we are). What about a new and unique delivery system that helps us look forward to brushing a third time? Maybe after our 3pm snack before we’re reunited at home with our loved ones (or potential loved ones) at the local singles bar.

That's just one example, there's bound to be countless others.

Maybe one trick to innovating in these tough times is Tiffining Up. In other words, providing people with expanded usage occasions, much anticipated rituals and unique packaging to extend the enjoyment of our brands.

That’s my point of view. What’s your twist?

What brands do you think should Tiffin up?

4 comments:

  1. Love the idea. Check out http://www.colgatewisp.com. Definitely Tiffin'it up!

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  2. Great blog Julie--I was just going to post about the Colgate Wisp as well.

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  3. Thanks for commenting. I hadn't actually seen this product. Pretty cool. Has it been out long?

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  4. I have it, but haven't used it yet. It's a mini-toothbrush with toothpaste in-between the bristles. Brilliant, and so portable!

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