tag:blogger.com,1999:blog-4713162068621730408.post3045732903703598488..comments2023-07-30T08:35:31.173-04:00Comments on BrandTwist: What's the Right Price?Julie@BrandTwist.comhttp://www.blogger.com/profile/10686335241314534547noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4713162068621730408.post-50560604422661222512009-05-29T18:58:38.632-04:002009-05-29T18:58:38.632-04:00I think you're right. We're letting fewer brands i...I think you're right. We're letting fewer brands in. So it's more important than ever for brands to feel authentic. Thanks for sharing.<br />ps do you think they make organic free range chocolate? :)Julie@BrandTwist.comnoreply@blogger.comtag:blogger.com,1999:blog-4713162068621730408.post-17157577905588148572009-05-29T10:41:37.176-04:002009-05-29T10:41:37.176-04:00I agree that it's refreshing when brands stick to ...I agree that it's refreshing when brands stick to their gun when it comes to everything -price, product, experience, etc..., I just like a brand to know and be confident in who they are. <br /><br />In this economy I am finding that because I can no longer rely on "price" to help me determine the value of products, I am being forced to ask myself "what is this worth to me?" and am consequently buying less "stuff" than I did before, choosing to spend money on things that are a priority to me... In my new recessionista world, "organic free-range chicken, yes - $75 t-shirt from Barneys, no." <br /><br />I think the recession forces people to prioritize, which challenges brands to continue to build strong emotional relationships with consumers. If you're not on a consumers "priority" list, it doesn't matter if you're on sale...Lauren L.noreply@blogger.comtag:blogger.com,1999:blog-4713162068621730408.post-21120263008264334672009-05-28T16:23:32.891-04:002009-05-28T16:23:32.891-04:00Great comments. The outlets used to be last year's...Great comments. The outlets used to be last year's styles. But if they are this year's then what's the point. I also agree about the GAP. I can't remember the last time I bought something full price there. I am trained to go directly to the circular sales rack. I like the way they do it at Kohl's. The advertise good prices, but at the last minute at the register (when I've already committed to buy) they take more off. It feels like a reward, not a compromise.Julie@BrandTwist.comnoreply@blogger.comtag:blogger.com,1999:blog-4713162068621730408.post-79147494278870275042009-05-28T13:31:20.090-04:002009-05-28T13:31:20.090-04:00I've wondered the same thing about outlet mall cu...I've wondered the same thing about outlet mall culture of the US. I've been into Nike and Banana Republic and Fossil outlets, and seen items that are still hanging on the racks in the "real" stores, and - bizarrely - items that were specially made for the outlet. <br /><br />I truly believe that this de-values the brand, and creates an expectation of ever-present sales. However, it's been an on-going issue that I blame on the Gap. With their recurrent flips and mark-down cycles, why buy at full price, when you know the item will be on sale in a week or two?Nikhttp://www.77communications.comnoreply@blogger.com